Thomas Rieger

Sport Management

Thomas Rieger
Thomas Rieger is a Professor of Sport Management at the Business and Information Technology School and has served as Chairman of EuropeActive's Standards Council from 2012 to 2015. His research focuses on understanding organizational development in sport, fitness marketing management and the managerial furtherance of physical activity in public health and society. His current research explores what drives the success of service management concepts in the fitness sector and how sport and fitness firms can create a supporting framework for such concepts with the aim to improve customer satisfaction and to promote an active way of living.

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